Fluorescence Recovery After Photobleaching (FRAP) is a method of determining the kinetics of diffusion in living cells (usually) using fluorescence microscopy. The general method is to label a specific cell component with a fluorescent molecule, image that cell, photobleach a small portion of the cell, then image the recovery of fluorescence over time.
Why is there recovery of fluorescence? Diffusion or active movement of molecules within the cell replace bleached fluorophore with unbleached molecules that were located in a different part of the cell. Over time fluorescence in the bleached region recovers.